Client:
The Fox Theater in Oakland
The Fox Theater in Oakland
Objective:
Make the Fox a destination not only because of the concert series that are featured but for the attributes and personality of the venue.
Make the Fox a destination not only because of the concert series that are featured but for the attributes and personality of the venue.
Strategic idea:
Rebirth lets you stand the test of time.
Rebirth lets you stand the test of time.
Creative idea:
Emerge triumphant from your dark side.
Emerge triumphant from your dark side.
Support:
The Fox is a Phoenix of the theater, despite its severe state of disrepair and 40 dark years it has been fully restored and is now a flagship venue for Bay Area concerts.
The Fox is a Phoenix of the theater, despite its severe state of disrepair and 40 dark years it has been fully restored and is now a flagship venue for Bay Area concerts.
AD: Marina Jiang, Thuy Vo
CW: JP LeRoux
AP: Sarah Tyler
CW: JP LeRoux
AP: Sarah Tyler
